Slide 12 of 18
A High Attendance event is a waste of time unless everyone knows whatís going on. Your success will be in direct proportion to the attention you pay to quality and effective communications.
Make sure your leadership is fully aware of the purpose of the event, the schedule, the program details, and the goals. Plan to use your Sunday School organization to flow information to each class member. In addition, make use of every variety of publicity that your creativity can invent.
In addition to posters, newsletter items, bulletin inserts, and pulpit announcements, consider using buttons, newspaper ads, radio/.TV spots, mall skits, etc. Itís another opportunity to involve people!
This is a time for direct mailouts. Support your membersí contacts by a quality mailout to each member and prospect. Let your active membership know what to expect so their contact can build on your publicity.
At Jersey, we have used a postcard mailout each week during our August campaigns to remind folks of the next Sundayís emphasis and inform them of the current competitive scoring. Everyone is aware that something special is happening.
By the way, publicity deals with communication of information and is typically focused outside your church; promotion deals more with creating an atmosphere of excitement and enthusiasm and is focused indeed.